Privacy Policy

PRIVACY NOTICE

Avinity Analytics (“we”, “us”, “our”, or “the Company”) is committed to protecting the privacy and security of personal data that we collect and process. This Privacy Policy explains how we handle your personal data in compliance with the Personal Data Protection Act 2010 (“PDPA”) of Malaysia.

We value your trust and recognize the importance of maintaining the confidentiality and security of your personal information. Our commitment extends beyond mere legal compliance—we strive to implement industry best practices in data protection and to foster a culture of privacy awareness throughout our organization.

This Privacy Policy outlines our comprehensive approach to data governance, detailing what personal information we collect, how we use it, the circumstances under which we may disclose it to third parties, and the measures we implement to safeguard your data. Additionally, we explain your rights as a data subject under Malaysian law and provide clear instructions on how you can exercise these rights.

We have designed our data processing activities with transparency and accountability as guiding principles. Our policies and procedures are regularly reviewed and updated to ensure ongoing compliance with regulatory requirements and to address emerging privacy challenges in an increasingly digital environment.

1. SCOPE OF POLICY

This Privacy Policy governs all personal data collected, processed, stored, and shared by Avinity Analytics Sdn Bhd in the course of our business operations. The policy applies comprehensively across all our service offerings, digital platforms, and business interactions, including our website, mobile applications, analytics tools, customer relationship management systems, marketing activities, and in-person engagements. It covers personal information relating to clients, prospects, website visitors, employees, contractors, business partners, and other individuals who interact with our organization.

This document serves as our formal notice under Section 7 of the PDPA and aligns with all seven data protection principles established in the Act. Any third parties who process personal data on our behalf are contractually required to adhere to equivalent standards of data protection. While this policy primarily addresses our practices concerning personal data as defined by Malaysian law, it also reflects our commitment to respecting privacy standards recognized internationally.

By engaging with our services, visiting our website, or otherwise providing your personal information to us, you acknowledge that you have read and understood this Privacy Policy. We encourage you to review this document carefully and contact our designated Data Protection Officer should you have any questions or concerns regarding the handling of your personal data.

2. PERSONAL DATA WE COLLECT

Avinity Analytics collects various categories of personal data to deliver our analytics services and maintain our business relationships. The specific types of information we gather depend on your interactions with us and may include:

• Identification Information: Name, identification card number, passport number, date of birth, gender
• Contact Information: Email address, telephone number, residential address, business address
• Financial Information: Bank account details, credit card information, payment records
• Professional Information: Employment details, job title, qualifications
• Technical Information: IP address, browser type, device information, cookies, usage data

When you use our analytics platforms, we may also collect specialized data sets including user-generated content, survey responses, and analytical parameters you configure. We collect this information through direct interactions, automated technologies when you use our services, third-party sources (with appropriate permissions), and publicly available records. Avinity Analytics is committed to the principle of data minimization, collecting only information that is necessary, relevant, and proportionate to the purposes for which it is processed, in full compliance with the Personal Data Protection Act 2010 (PDPA) of Malaysia.

3. COLLECTION OF PERSONAL DATA

Avinity Analytics collects personal data through various direct and indirect channels, including but not limited to:

• Direct submission through forms, applications, or registrations
• Communications via email, telephone, or in person
• Use of our website, applications, or services
• Business relationships and transactions
• Third-party sources (with appropriate consents, cookies)

For our business clients, we may receive personal data about individuals within their organizations as part of our contractual arrangements. In all collection activities, we adhere to the principles of notice, consent, and data minimization—collecting only information that serves legitimate business purposes related to providing analytics services, improving user experience, fulfilling contractual obligations, or meeting legal requirements. Each collection point includes appropriate privacy notices, and we implement technical measures to ensure data accuracy and security from the point of collection through all subsequent processing activities.

4. PURPOSE OF PROCESSING PERSONAL DATA

Avinity Analytics collects and processes your personal data for specific, legitimate business purposes that enable us to provide, maintain, and enhance our services while fulfilling our contractual and legal obligations. These purposes include, but are not limited to: facilitating transactions and service delivery; communicating important updates and information; improving our products and services through analysis of usage patterns; complying with legal and regulatory requirements; protecting our legitimate business interests and securing our systems and operations; and supporting marketing activities where you have provided consent.

We process your personal data for the following purposes:

• To provide and improve our products and services
• To process transactions and manage accounts
• To communicate with you about our products, services, and promotions
• To verify your identity and maintain security
• To conduct research and analysis for business improvement
• To comply with legal and regulatory obligations

5. DISCLOSURE OF PERSONAL DATA

While we primarily use your data to deliver and improve our services, there are specific circumstances under which we may share your information with third parties, always in compliance with the Personal Data Protection Act 2010 (PDPA) of Malaysia and subject to appropriate safeguards designed to protect your privacy rights and interests.

We may disclose your personal data to:

• Our employees, contractors, and agents on a need-to-know basis
• Service providers and business partners who assist in our operations
• Professional advisors such as auditors, lawyers, and consultants
• Regulatory authorities, government agencies, and law enforcement bodies
• Potential buyers or investors in the event of a business transaction

All third parties are required to maintain the confidentiality and security of your personal data and to use it only for the agreed purposes.

6. DATA SECURITY

Avinity Analytics implements comprehensive technical, organizational, and physical security measures to protect your personal data from unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of sensitive data
• Regular security assessments and audits
• Access controls and authentication procedures
• Staff training on data protection and security
• Regular backups and disaster recovery procedures

We maintain strict internal policies governing data handling practices and provide regular training to our staff on privacy and security procedures.

7. DATA RETENTION

Avinity Analytics maintains a structured data retention framework that balances business needs, legal requirements, and your privacy rights. We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including satisfying any legal, accounting, or reporting obligations.

Following this period, your data is securely deleted or anonymized through established procedures. Specific retention periods vary according to data type, purpose, and applicable regulations, with factors such as ongoing business relationships, potential disputes, and statutory limitation periods informing our decisions.

8. YOUR RIGHTS TO YOUR PERSONAL INFORMATION

Avinity Analytics respects and upholds your fundamental rights to access and maintain the accuracy of your personal information as established under the Personal Data Protection Act 2010 (PDPA) of Malaysia. These rights empower you with significant control over your data, including:

• You may request access to your personal data that we hold.
• You may request correction of inaccurate or incomplete personal data.
• You may limit our processing of your personal data under certain circumstances.
• In certain circumstances, you may request transfer of your personal data to another party.
• You may withdraw your consent for us to process your personal data at any time.

Throughout this process, we maintain appropriate security measures to verify your identity before granting access to sensitive information, thereby protecting both your privacy and the integrity of your personal data.

9. COOKIES AND TRACKING TECHNOLOGIES

Our website may utilize cookies and similar tracking technologies on our website and applications to enhance your browsing experience and deliver personalized services. These technologies collect information about your device, preferences, and online activities, enabling us to analyze site performance, remember your settings, authenticate users, and provide targeted content and advertisements.

We employ various categories of cookies including strictly necessary cookies that are essential for site functionality, performance cookies that help us improve our digital properties, functional cookies that enhance user experience by remembering your preferences, and marketing cookies that support our advertising efforts. When you first visit our digital platforms, our consent management tool provides you with options to accept or decline non-essential cookies in compliance with the Personal Data Protection Act 2010 (PDPA) of Malaysia.

You may also modify your preferences at any time through your browser settings, although this may impact certain features of our services.

10. REVISIONS TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The updated policy will be posted on our website with the revised date, and significant changes will be notified to you through appropriate channels.

11. CONTACTING AVINITY ANALYTICS ABOUT YOUR PRIVACY AND HOW WE HANDLE YOUR PERSONAL INFORMATION

Avinity Analytics is committed to transparency and accountability in our data handling practices and welcomes your inquiries regarding our privacy procedures. Should you have questions, concerns, or wish to exercise your rights under the Personal Data Protection Act 2010 (PDPA) of Malaysia, you may kindly contact us through our contact point:

12. CONSENT

By engaging with Avinity Analytics’ services, products, or digital platforms, you acknowledge that you have read, understood, and agreed to the terms outlined in this Privacy Policy regarding the collection, use, disclosure, and processing of your personal information. We obtain your consent through various means, including but not limited to: electronic acceptance when you register for our services, click-through agreements on our websites, signed physical forms, verbal confirmation during recorded calls (with prior notification), or implied consent through your continued use of our services after being presented with this policy.

Avinity Analytics is committed to providing clear, unambiguous consent mechanisms that empower you to make informed decisions about your personal information in compliance with the Personal Data Protection Act 2010 (PDPA) of Malaysia.

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This Privacy Policy was last updated on 20 June 2024.