Driving marketing growth for data-driven marketers
Marketing & Customer Data Platform (MCDP)
The data infrastructure to handle marketing, sales and customer data efficiently.
Marketing Analytics
Marketing data visualized with customized insights to create marketing value.
Customer Analytics
360 view of your customers with detailed insights into sales and marketing.
Objective & Key Results (OKR) Analytics
Track your objectives with data to ensure actions are taken and results are generated.
Marketers may face these common data problems
Marketing Data Sources are Siloed
Resulting in tedious and manual joining of data leading to error-prone insights.
Multiple Sets of Data Truths
Each team has their own way of interpreting marketing data and building data models.
Analytics & Reporting are Inconsistent
With varying standards of reporting formats from agencies and internal teams, consistency is lacking.
Unable to Ask Any Marketing Question
Existing marketing data is limited and does not answer deeper and more complex marketing questions.
Marketing Insights Do Not Produce Results
Marketing analytics is mainly used for reporting, less on generating insights that lead to actions and results.
Challenges to Adopt Marketing Ai Tech
Data readiness, talent and cost are barriers to adopting artificial intelligence in marketing teams.
Avinity Analytics
Marketing Data Solutions
Marketing & Customer Data Platform (MCDP)
Your marketing data infrastructure to acquire, store, clean and transform data from different sources.
The marketing data pipeline connects marketing, sales, customer and other relevant data and acts as the organisation's Single Marketing Source of Truth.
Marketing Analytics
- Website, Mobile App, Ecommerce
- Ad Platforms
- Social Media
- CRM
- Sales & Financial
Campaign Optimization Insights
- Data Lake & Warehouse storage
- Automated data cleaning & transforms pipelines
- Data Modelling for basic & advanced visualisations
Data Source Management
Transform from a siloed data envinronment into an integrated and connected data platform.
Data Storage and Processing
Store raw data from your 3rd party data sources. Clean and transform your marketing data to ensure data is flexible for basic and advanced analysis.
Data Governance & Access Control
Ensure that your marketing data environment meets critical data governance practices, while maintaining practical use for data users.
Overview
Marketing Analytics
From automated reporting to discovering marketing insights, a customized marketing analytics solution allows your team to focus on marketing plans and execution without worrying about the data.
Marketing Analytics We Cover
- Website & Mobile App Analytics
- Social Media Analytics
- Email Analytics
- Advertising Analytics
- SEO Analytics
Campaign Optimization Insights
- Marketing insights across country, campaigns, channels and customer segements.
- Data actions to optimize campaigns based on important metrics such as ROAS, CLV, CAC.
Digital Marketing Analytics
Measure all your digital marketing campaigns, and deep dive into what’s working and what’s not.
Campaign Optimization
Marketing campaign insights from regional down to local provides you with actions to improve your ROAS and overall marketing return.
Marketing Budget Optimization
Manage your marketing budget with performance metrics, optimizing for performing campaigns, channels, customer segments and more.
Multichannel Attribution Modelling
Track customer touch points on digital channels with different attribution models and insights.
Overview
Customer Analytics
Get a full understanding of your customers by creating a 360 view of your customers' data. Ask any data question about your customers and gather insights that will give your marketing execution a long lasting impact.
Advanced Customer Analysis & Insights
- Combine multiple customer metrics to get advanced insights.
- Analyse breakeven and profitability using CLV and CAC ratios.
- Create meaningful customer segments based on customer strategy and measure performance.
Optimize for the Right Customer Metrics
- Work with our team to determine immediate opportunities to improve customer metrics.
- Measure and track marketing actions and progress to ensure you're on the right track.
Customer Journey Funnel
Visualize your customer journey and identify gaps and opportunities to make your marketing more efficient.
Customer Segmentation
With more customer data, segment them dynamically to give you the best cohort views to cater for your marketing campaigns.
Customer Lifetime Value
Calculate and track CLV for each segement, giving you insights on what your customers are worth.
Customer Acquisition Costs
The granular breakdown of CAC according to segments, channel and source allows you to improve profitability.
Customer Churn
Understand in detail which type of customers are leaving and track whether improvements to retain them are working.
Overview
How We Work with Marketing Teams
Marketing Data Partner
Provides the data tools, insights and data-driven practices to support marketing teams.
Marketing & Customer Data Platform (MCDP)
Marketing B.I. & Analytics
Marketing Growth Hacking
Marketing Automation & Ai
Marketing Teams
Utilizes the marketing solutions provided to perform marketing tasks effectively
Marketing Goals & Objectives
- Increase marketing ROI by 3% YoY.
- Lower customer acquisition costs by 10%.
- Optimize conversion rates to generate a 5% sales uplift.
Our work
Jump Retail
Using Jump Retail’s merchandiser data, a set of B.I. dashboards are created to track and measure out-of-stock rates for all products in retail outlets located in Malaysia, with the aim to reduce out of stock in a consistent manner.
Seek Asia
Managing Seek Asia’s regional data spanning across job platforms of 6 ASEAN countries, data services are provided to optimize regional and local sales and marketing campaigns.
JDE
Using Jump Retail’s merchandiser data, the core pillars of store performance are analysed across hundreds of retail outlets in Malaysia. JDE leveraged the consolidated data sources to generate monthly analyses for sales & campaign performance.
Testimonials
Tried and Trusted
Avinity Analytics is tested in real world organisations and constantly improved