Data Infrastructure
Data Management
BI Dashboards
Data Analysis
Data Governance
AI Solutions

Avinity Analytics Marketing Data Solutions

Data Infrastructure
Data Management
B.I. Dashboards
Data Analytis
Data Governance
AI Solutions
01

Data Infrastructure developed for

Scalability
Performance
Reliability

Establish a solid foundation for your marketing data through an automated data pipeline. Create a unified data view by connecting seamlessly with sales, customer, operations and other internal or external data.

02

Data Management to refine data for

Accuracy
Consistency
Recency

The influx of new data, shifts in business demands, and challenging data problems can be overwhelming. We ease your burden by ensuring your marketing data remains accurate, up-to-date, and consistent in quality.

03

BI Dashboards designed to be

Actionable
Integrated
Intuitive

Tailor-made Marketing BI dashboards, balancing visual appeal and user-friendliness, and seamlessly integrate with business processes to drive actions that amplify marketing ROI.

04

Data Analysis to produce effective

Insights
Solutions
Results

Gain impactful business insights from complex marketing data through the application of basic and advanced data analysis techniques.

05

Data Governance to establish efficient

Discoverability
Security
Accountability

The appropriate data governance for your marketing data ensures secure data protection, facilitates scalability, and simplifies management.

06

AI Solutions to discover and unlock

Growth
Opportunities
Innovation

Drive exceptional marketing growth by embracing AI solutions that empower your marketing team to uncover business opportunities, automate marketing tasks, and resolve complex data challenges.

Data Driven Marketing Opportunities

Marketers who use analytics are 39% more likely to see an increase in their overall marketing effectiveness
Adobe
Digital Trends Report 2021
Data-driven marketing is associated with a 5-8x return on investment (ROI) compared to other marketing methods.t
McKinsey
McKinsey Global Institute 2021
60% of companies report an increase in customer segmentation accuracy after implementing analytics.
Forrester
Forrester Consulting Study 2018
Companies that use data analytics are able to reduce customer acquisition costs by up to 50%, while increasing customer retention rates by up to 75%.
Aberdeen
Aberdeen Group Study 2019

We solve data problems faced by
Marketing Teams

Data Analyst
Marketing Analyst
Data Analyst
CMO
CEO
COO
Data Challenge
The volume of data generated can be overwhelming, making it hard to sort through and analyze
Integrating data from various sources like sales, social media, and web analytics into a unified view is a complex task
It's challenging to extract actionable insights from the data
The data doesn't add up, data accuracy is not consistent
We do not have a 360 view of our customers and business operations
We spend more time preparing the data than actually analyzing it
Data Solution
Intuitive BI dashboards and advanced data management and analysis to manage large volume of data
Data Management
Data Analysis
An automated data pipeline with effective data management to create standardized formats and processes.
Data Infrastructure
Data Management
Customized execution dashboards with advanced data analysis
BI Dashboards
Data Analysis
Data accuracy optimization with efficient data governance to ensure data accuracy and consistency.
Data Management
Integrate customer data and internal data sources, to provide a holistic view of the business.
Data Infrastructure
Data Management
BI Dashboards
Automated data pipeline with integration and transformation for real-time data analysis.
Data Infrastructure
Data Analysis

Let Us Help Navigate Your Journey to Data-Driven Adoption

Data driven adoption stages
Business value creation

01

Data is Reliable

Accurate, fast and dynamic data delivery
Data Solution
  • Data Infrastructure
  • Data Management

02

Data is Usable

Ask any data question and get accurate answers
Data Solution
  • Data Management
  • Exploratory Dashboards

03

Data is Actionable

Data insights lead to action that produces business results
Data Solution
  • Execution Dashboards
  • OKR Analytics

04

Data is Integrated

Data applied into workflows and processes
Data Solution
  • Data Automation
  • Data Products

05

Data is Intelligent

Data is unlocking growth via Ai and machine learning
Data Solution
  • Prediction
  • Segmentation
  • Automated Insights

Invest In Your Marketing Data Assets

1

Hire to own your marketing data infrastructure and data assets.

2

Save On Cost and Deploy Marketing Data Solutions Quickly.

3

Leverage on Our Data Expertise and Data-Driven Marketing Strategies.

Our focus is to build marketing data assets by delivering business results through data-driven practices

Marketing Analytics Data Solutions
Solutions
Data Infrastructure
Data Management
BI Dashboards
Data Analysis
Data Governance
AI Solutions
01

Data Infrastructure for Marketing Analytics

Elevate marketing data with a robust data infrastructure, for scalable, fast and reliable data delivery.

Project Value

  • Unified 360 view of your marketing data
  • Save data preparation cost with automation
  • Single source of truth for all data

Deliverables

Data Environment Assessment
Data Architecture Design
Data Pipeline Development
Data Processing Optimization

Process to Develop an Automated Marketing Data Pipeline

Assess existing data infrastructure & environment

Design the right data architecture.

Connect and extract from data sources.

Store extracted data in data warehouse or data lake.

Clean, integrate, and transform data in respective layers.

Assess existing data infrastructure & environment

02

Data Management for Marketing Analytics

Effectively Handle Your Marketing Data to Foster Trust and Adoption Among Data Users

Project Value

  • Accurate Data at Any Time
  • Effective Management of New Data
  • Real-time Data Delivery

Deliverables

Data Accuracy Optimisation
Data Modelling & Transformation
Data Management & Maintenance

Process to Develop an Automated Marketing Data Pipeline

Effective Marketing

Data Management Examples

Identify root cause and solutions for data inaccuracies.

Realign business term definitions for stakeholders.

Prepare new data models for data structure changes.

Optimize data loading performance with new data source.

Data normalization of new data to create standardized formats.

03

B.I. Dashboards for Marketing Analytics

Actionable BI Dashboards to Maximise Data Usage & Business Integration

Project Value

  • Reporting Dashboards for Continual Data Insights
  • Execution Dashboards to Derive Actions
  • Exploratory Dashboards for Strategy and Planning

Deliverables

Business Goals Alignment
Effective Dashboard Design
Business Process Integration

Marketing BI Dashboards That We Cover

Marketing Performance Overview

Marketing Budget & Allocation

Campaign Performance (Paid Marketing)

Social Media Marketing

Organic Marketing

Content Marketing

Web Analytics

Customer Funnel & Segments

Bespoke Dashboards

04

Data Analysis & Insights for Marketing Analytics

Drive Meaningful Business Insights from Advanced Marketing Data Analysis

Project Value

  • Discover Hidden Marketing Opportunities
  • Analysis to Improve Marketing ROI
  • Marketing Insights that Lead to Strategic Actions

Deliverables

Trend Analysis
Root Cause Analysis
Comparative Analysis
Cohort Analysis
Statistical Analysis
Time Series Analysis

Marketing Data Analysis That We Cover

Campaign Performance

Marketing ROI

Customer Behavior

Attribution Modelling

Conversion Funnel

Channel Performance

Customer Segmentation

Customer Lifetime Value

Bespoke Analysis

05

Data Governance for Marketing Analytics

Gain Control of Your Marketing Data with Proper Data Governance

Project Value

  • Discover Hidden Marketing Opportunities
  • Analysis to Improve Marketing ROI
  • Marketing Insights that Lead to Strategic Actions

Deliverables

Data Discoverability
Data Security
Data Accountability

Marketing Data Analysis That We Cover

Assess existing data infrastructure & environment

Design the right data architecture.

Connect and extract from data sources.

Store extracted data in data warehouse or data lake.

Clean, integrate, and transform data in respective layers.

Assess existing data infrastructure & environment

06

Machine Learning & AI for Marketing Analytics

Gain Control of Your Marketing Data with Proper Data Governance

Project Value

  • Discover Hidden Marketing Opportunities
  • Analysis to Improve Marketing ROI
  • Marketing Insights that Lead to Strategic Actions

Deliverables

Prediction
Recommendations
Attirbution Modelling
Marketing Automation
Lead Scoring

Marketing Data Analysis That We Cover

Assess existing data infrastructure & environment

Design the right data architecture.

Connect and extract from data sources.

Store extracted data in data warehouse or data lake.

Clean, integrate, and transform data in respective layers.

Assess existing data infrastructure & environment

Why Work with Avinity Analytics?

01
Invest in your data assets
Our data solutions can be developed in your organization's data environment, or designed based on our design recommendations. The softwares and tools implemented are transferable and are not locked in to any proprietary solution which require high transition fees.
02
Domain expertise in Marketing Analytics
With specialized expertise in data and vast experience in Marketing Analytics, our team is able to create a data solution that effectively addresses your marketing challenges.
03
Cultivate data-driven adoption
Our data solutions are designed to be effective and promote data-driven adoption among your business and data users. We accomplish this through intuitive data processes, BI dashboards, and comprehensive data governance.
04
Focus on achieving business results
Your customized data solution is designed based on strategic and operational goals. After deployment, we constantly evaluate and measure the attained results, and provide refinements for further alignment and improvements.
05
Data solutions designed for sustainability
With proper data governance, documentation and comprehensive training materials, it allows for your company's new data and business users to adopt quickly, ensuring knowledge isn't lost when employees depart.
06
Software and tool agnostic
With a diverse range of data skills and experience, we are able to work with most data software, providing a flexible and completely customizable solution to meet specific business and data requirements.

Tell Us About Your Marketing Data Project

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